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SIMPLE LIFE CORPORATION Are you considering a home-based business? by Patricia Tokar, CPA
Thinking of making the move from the industrial park to a home office or
even self-employment at home? Current rage gives a fantasy-like impression
of the home office. In reality, it can be a perfect move for you, but there
are some realistic qualities you need to have (or acquire) and some reasonable
expectations you need to investigate before taking the plunge.
Here are some questions to consider:
1) Are you a self-starter?
At home, no one (except maybe your nagging spouse) is
going to tell you what time to start work, how long to work, and which projects
need to take priority. Sure, these conditions sound great, but if you
are unable to start and finish projects you will find yourself unable to
collect any income.
2) Are you organized with paperwork?
You will need to keep all of your own records, including
invoices, customer files, phone call records, business receipts, and projects
and research notes. And don't forget that you will need to file tax
returns. Your bank may even request financial statements. Excellent
bookkeeping is a sign of a business owner who has a good grasp of the level
of their expenses and income. In my experience, most of the businesses
that fail have very poor recordkeeping systems. Sometimes I find that
a client compensates for this by assigning the paperwork and record keeping
to a spouse. This can work beautifully, but only if the spouse is organized
and willing. If necessary, consider hiring a part-time bookkeeper or
secretary.
3) Do you have kids at home?
For many, if not most, a home-based business combined
with small children at home can be a sticky picture. Small children
like to cry loudly in the background while you are on the phone.
They empty drawers and boxes onto the floor while you work at your desk.
They color on your client papers when you aren't looking (or worse,
they spit up on them when you are looking). Older children suddenly
need you every few minutes. You hear the call, "Mom!" or "Dad!" so
often that it begins to echo in your mind while you work.
This is not to say that you can't mix a home-based office
with kids, but you'll have more planning and scheduling of your time than
a similar business sans kids. You should carefully consider the type
of business you will run from your home. Are unscheduled phone calls
an essential part of the business? Will you need long, quiet hours
to do detailed work? Will you need a space that is absolutely off-limits
to the kids?
One solution may be to send the kids to daycare
a couple of days a week, or to have a caregiver come in for certain hours
each day. Another may be to get your kids on a regular schedule
of naps and playtime. Whatever your plan, consider it carefully. You
don't want to end up resenting your kids and you don't want your kids to
end up feeling a fierce competition with your home-based business.
4.). Do you have space in your home for an
office?
You will need at least room for a desk, a phone,
and a filing cabinet. It's hard to picture a successful home business
being run from someone's knees while they sit on the couch. If you
do not have a separate space for your business, you can encounter many
detriments. First, you run the risk of total disorganization. You
may have phone numbers taped to the side of the refrigerator, customer documents
stuck in the closet, or important files stacked on the end
table. You may end up spending precious time getting everything
out and then putting it all away each time you want to work. Another
big danger is the lack of separation of home life and business. I find
that the best run home businesses have a degree of separation from the living
areas...it may be in a separate room, in the basement, or an entire corner
of the den. Just this much separation can give you a more serious attitude
towards your business. More importantly, this attitude will rub off
on your spouse, your kids, and your customers.
5.) How well can you handle money?
Running a home office will require management of expenses.
This is doubly true if you will be running your own business, rather than
answering to a corporate created budget. So, before you even consider a home
office, take a good look at how you handle your own finances. Are your credit
cards maxed out? Did you buy or lease the latest luxury car with a tiny
downpayment and monthly megapayments? Do you often forget to pay the utility
bills...or maybe you didnt forget, you just misplaced the bill and
didnt find it until after the due date? Do you frequently have to pay
the late charges on your monthly mortgage payment? Do you have little or
no savings or personal investments?
If you answered yes to one or more of these questions,
you need to do some serious thinking before you start a home business. Regardless
of how good your product or service is, if you are unable to control your
expenses you are setting yourself up for disaster. Running a business requires
the ability to manage cash flow - which means the ability to be sure that
you will always have enough cash on hand to pay bills as they come due. It
requires the ability to manage debt levels. A credit line or a credit card
are both very useful tools for a small business, but they can be lethal to
the business if they are mismanaged. I have consulted with clients who have
charged $20,000 to $30,000 on multiple credit cards for their businesses
- without planning ahead how they would pay for these charges and the high
rate of interest they carried. Needless to say, most of these small businesses
will have a very, very difficult time getting over this cash flow and interest
expense hurdle. Running a business also requires the ability to manage expenses.
Sure, its great to sell a product for $10.00 that only costs you $5.00,
but not if you only sell 1,000 of them and have run up overhead costs of
$20,000.
Perhaps the most important cash flow item to keep in
mind when starting a small business is the potential for Federal, State,
County, and City taxes on your business profits and/or gross income. I call
the self-employment tax combined with the Federal, State, and County taxes
the killer tax because the rates are high and the small business
owner absolutely must save and plan for the payment of these taxes. It is
perfectly normal for a sole proprietor to generate a measly $10,000 in net
income and find themselves with a tax bill of nearly $5,000 on this income.
Be prepared, use tax planning, and make quarterly estimated tax payments.
Meet with your accountant at least once in mid-year to try to project out
your income, expenses, and the resulting taxes.
6.) What is your social need quotient?
Running a home business, depending on the business you
choose, can mean many quiet hours in front of a computer or at a desk shuffling
papers or it can mean daily sales calls and meetings with clients (your place
or theirs.) Take a look at your current social life...is most of it work-related?
Are company parties, office gossip, co-worker lunches, and other work-related
activities the main part of your social life? Or do you prefer to work alone
at your desk, and get most of your social activities from your family or
from a group of friends totally unrelated to your present job? Do you need
to chit-chat with someone on a frequent basis? Do you get a charge from meetings,
sales calls, or other daily contact with co-workers? Your answers to your
questions will not necessarily give you a yes or a no to whether or not you
should start a home office, but they will definitely tell you what kind of
a home office you should start. A chatty, outgoing, loves-to-be around people
type will probably wilt and fade in a home business that requires lots of
solo work with little people interaction. In fact, they may find it difficult
to even work, choosing instead to make multiple phone calls and run really
necessary errands instead of getting their work done. The reverse is
true of the person who prefers to quietly and intensely work with little
interruption.
The moral of this section: Choose your home business wisely
and base it on your own needs and type of work you love.
Article prepared by Patricia Tokar, CPA Patricia has been a CPA for 20 years, working with individuals, small businesses and estates. Patti Tokar
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